Client: The Atlanta Hawks
Studio: Creative Mammals
Executive Creative Director: Robert Burroughs
Producer: Katie Janse
Animator / Designer: Michael Sweeney, Jonathan Hunt
Intern: Fasil Kassa
The Atlanta Hawks came to Creative Mammals looking for two animated promos to accompany the release of their latest jersey drop, the Peach 2022-23 Nike NBA City Edition Uniform. The first animation would be an artistic, conceptual tribute to the city of Atlanta, while the other would focus on highlighting the different aspects of the new jersey.
Contributions: I assisted in rotoscoping several of the players and editing the timing of player intros.
PROCESS FRAMES